Adapting to Auto Dialer Compliance in Manufacturing Outreach

Posted In | CRM | Help Desk | Auto Dialer | Manufacturing Companies

The manufacturing marketplace is a highly competitive arena where firms strive to gain an edge over their rivals. To thrive in this environment, many companies have turned to technology to streamline their operations and generate more leads. One such technological tool that has proven highly effective is the auto dialer. At its core, an auto dialer is a software that automatically dials telephone numbers and connects the call to a live person or leaves a pre-recorded message. Despite the numerous benefits of auto dialers, they do present some legal and regulatory compliance issues that manufacturers need to be aware of. This article explores how manufacturing companies can adapt to auto dialer compliance and maximize their outreach efforts.

 

Understanding Auto Dialer Regulations

Before delving into how manufacturers can adapt to auto dialer compliance, it is important to first understand the regulations governing the use of this technology. In the United States, the main regulatory body that oversees telemarketing calls, including those made using auto dialers, is the Federal Communications Commission (FCC). Under the Telephone Consumer Protection Act (TCPA), the FCC stipulates that organizations must obtain prior express consent from individuals before making telemarketing calls or sending pre-recorded messages to them.

 

Adapting to Auto Dialer Compliance

Adhering to auto dialer regulations is not only a legal requirement but also a good business practice. It fosters trust and goodwill with potential customers, which can prove invaluable in a competitive manufacturing marketplace. Here are some ways that manufacturing companies can adapt to auto dialer compliance:
 

1. Obtain Prior Consent

As per the TCPA, it is mandatory for manufacturing firms to get prior express consent from individuals before making auto dialed calls or sending pre-recorded messages. This can be done through various channels such as online forms, written agreements, or oral recordings. It's essential to keep a record of these consents for future reference.
 

2. Implement a Do-Not-Call (DNC) Policy

Another key compliance requirement is to maintain a DNC list and honour it. This means that companies should not make auto dialed calls or send pre-recorded messages to the numbers listed on their DNC list.
 

3. Regular Training and Auditing

Regular training and auditing are crucial in ensuring auto dialer compliance. Employees should be trained on the latest regulations and how to comply with them. Furthermore, regular audits can help identify any potential compliance issues before they escalate.

 

While auto dialers offer numerous benefits to manufacturing companies in terms of scalability and efficiency, it's important to be mindful of the legal and regulatory compliance aspects. By obtaining prior consent, implementing a DNC policy, and conducting regular training and audits, manufacturers can effectively adapt to auto dialer compliance and enhance their outreach efforts.