Compliance in Medical Device Sales: Adapting to Auto Dialer Landscape

Posted In | CRM | Help Desk | Auto Dialer | Biopharma and Medical Device

The medical device sector, like many other industries, is rapidly evolving and adapting to the increasing digitalization of processes. One such advancement is the use of auto dialers, which have proven to be a significant tool for medical device sales. However, with the increasing use of this technology, there comes a need for strict compliance to the various regulations set out by the government and other regulatory bodies.

 

Understanding Auto Dialers

Auto dialers are an outbound calling system that automatically dials from a list of telephone numbers. This system is widely used in various sectors, with the medical device industry being no exception. Auto dialers are primarily used to increase efficiency, allowing sales representatives to focus on selling rather than the time-consuming process of manually dialing numbers.

 

The Need for Compliance

With the increased use of auto dialers, there comes a need for compliance. Regulatory bodies like the Federal Communications Commission (FCC) and the Federal Trade Commission (FTC) have set out strict rules for the use of such technology. These rules are designed to protect consumers from unwanted calls and ensure that businesses are using this technology responsibly.

 

Adapting to the Auto Dialer Landscape

For medical device sales, adapting to the auto dialer landscape means understanding and adhering to the rules and regulations set out by the regulatory bodies. This includes obtaining the necessary consent from customers before making calls and maintaining an up-to-date 'Do Not Call' list.
 

Moreover, it's crucial to have a thorough understanding of the Telephone Consumer Protection Act (TCPA) and the Telemarketing Sales Rule (TSR). These laws protect consumers from unwanted telemarketing calls and lay down rules about when and how businesses can use auto dialers.

 

Ensuring Compliance

Ensuring compliance in the use of auto dialers in medical device sales involves a number of steps. Firstly, it's crucial to obtain explicit consent from prospective customers before making calls. Secondly, maintaining an updated 'Do Not Call' list is a must. Businesses must also ensure that their auto dialer system has the necessary features to help them comply with the regulations.
 

Training of sales representatives is another crucial aspect of ensuring compliance. Sales reps should be well-versed with the rules and regulations governing the use of auto dialers. Regular audits and reviews can also help in ensuring adherence to the rules.

 

While auto dialers can significantly increase efficiency in medical device sales, it's crucial to ensure strict compliance with the relevant rules and regulations. Businesses should make sure they obtain the necessary consent, maintain an updated 'Do Not Call' list, and ensure their sales reps are well trained in these regulations. By doing so, they can effectively adapt to the auto dialer landscape while maintaining compliance.